The University of Texas Rio Grande Valley

Mass Communication (Advertising and Public Relations), Bachelor of Arts

The Bachelor of Arts in Communication – Mass Communication prepares a student to work in fields as varied as print journalism, broadcast journalism, public relations, advertising and agencies and organizations requiring Press Secretaries and Information Officers in private and public sectors. Employment opportunities also exist in Training and Development, and administrative roles in information and service industries as well as law enforcement and health care organizations. The Bachelor of Arts in Communication also prepares the students to pursue graduate programs in Communication, Journalism, and Media Management.

Core Curriculum - 42 Hours

The Core Curriculum serves as a broad foundation for the undergraduate degree. All candidates for a bachelor’s degree must achieve core student learning outcomes, including communication, critical thinking, empirical and quantitative skills, teamwork, personal responsibility and social responsibility, by completing courses within each category or component area of the Core Curriculumas outlined below.

The University has approved specific courses that satisfy Core Curriculum Requirements. Approved courses can be found on the Core Curriculum Page. Students seeking the most efficient way to complete the core curriculum and major or minor requirements are advised to take approved courses that can fulfill both requirements. Although core curriculum courses can also be used to fulfill major or minor requirements, earned credits hours are only applied once. The courses listed below fulfill core curriculum and major requirements. Students who have completed a core curriculum category with courses other than those listed below will still be required to take the listed course(s) to meet major requirements.

090 Integrative and Experiential Learning - 3 hours

COMM 1311Introduction to Communication

3

Major Requirements - 48 Hours

 

Required Courses - 27 hours

Mass Communication Core
COMM 1307Introduction to Mass Communication

3

COMM 1315Public Speaking

3

COMM 1336Television Production

3

COMM 3303Writing for Mass Media

3

COMM 3333Theories of Communication

3

COMM 3349Multi-Media Storytelling

3

COMM 3350Research in Communication

3

COMM 4313Communication Law and Ethics

3

COMM 4332Visual Communication

3

Advertising and Public Relations Concentration - 21 hours

Advertising and Public Relations Core - 12 hours

COMM 3304Advertising: Theory and Practice

3

COMM 3321Public Relations: Theory and Practice

3

COMM 4335Creative and Media Strategies

3

COMM 4338Communication Campaigns

3

Cluster Area - 9 hours

Complete the courses either the Publication Relations or the Advertising Cluster.
Public Relations Cluster:
COMM 3305Copy Editing

3

COMM 3327Reporting I

3

COMM 4322Public Relations Writing

3

Advertising Cluster:
COMM 3348Copywriting and Art Direction

3

COMM 3353Broadcast Advertising Production

3

COMM 4310Media Planning

3

Free Electives - 30 Hours

Internship in Mass Communication is recommended.  A total of 6 internship credit hours may be taken for credit, either COMM 4337 twice or COMM 4624 once.

Free elective credit hours at the advanced level may be needed to achieve the institutional minimum of 42 advanced hours. Free electives credit hours required may vary to achieve the institutional minimum of 120 hours for a degree.

Total Credit Hours: 42

Total Credit Hours: 120

Major Graduation Requirements

Specific graduation requirements required for this program beyond university bachelor’s degree requirements. 

All courses in the major require grade of a “C” or better.