The University of Texas Rio Grande Valley

COMM 3336 Media, Race, and Ethnicity

Explores the historical and philosophical roots of the concepts of race and ethnicity, and their relation both to migration/immigration and personal/collective identity construction. It also examines the impact of mass media on racial and ethnic identity, using mass communication theory to understand the political and social dimensions on the concepts in question. Particular attention is given to racial and ethnic identity on the U.S.-Mexican border and the media's influence on conceptions and perceptions.



Schedule Type


Grading Basis

Standard Letter (A-F)

Administrative Unit



As scheduled