The University of Texas Rio Grande Valley

HOST 3350 Hospitality Marketing Strategies

Principle concepts and theories for developing and implementing strategies and tactics for the effective marketing and service delivery in the hospitality industry.




HOST 1301 and Junior Standing. All students pursuing a Bachelor of Business Administration, Bachelor of Arts in Economics, or Bachelor of Science in Materials Management and Logistics or Hospitality and Tourism Management from VCoBE, must apply for and be admitted to VCoBE before they are allowed to enroll in the Advanced Business Core and Major coursework for their degree.

Schedule Type


Grading Basis

Standard Letter (A-F)

Administrative Unit

Coll of Business & Entrepreneu