The University of Texas Rio Grande Valley

MARK 3300 Principles of Marketing

The marketing structure as it operates in our economic system, with emphasis on improving the flow of goods and services from producer to consumer. Practical application of principles and techniques. Designed as a beginning course in marketing.

Credits

3

Prerequisite

Junior standing.

Schedule Type

Lecture

Grading Basis

{FC71AEF4-3484-48DF-B117-BD20E994BDD4}

Administrative Unit

Marketing

Offered

Fall/Spring/Summer