The University of Texas Rio Grande Valley

MARK 3310 International Marketing

The development of the international marketing mix for the multinational organization, and an in-depth look at global versus domestic marketing management. Emphasis is placed on adapting marketing concepts and strategies to accommodate individual environmental differences in the development of international marketing plans.




MARK 3300 All students pursuing a Bachelor of Business Administration, Bachelor of Arts in Economics, or Bachelor of Science in Materials Management and Logistics from VCoBE, must apply for and be admitted to VCoBE before they are allowed to enroll in the Advanced Business Core and Major coursework for their degree.

Schedule Type


Grading Basis

Standard Letter (A-F)

Administrative Unit

Dept of Internat Bus & Entrepr