The University of Texas Rio Grande Valley

MARK 3320 Personal Branding and Communication

This course encourages and empowers students to see and carry themselves as personal brands. The concepts, theories, and skills covered in this course enable students to develop a professional disposition toward their careers, communicate effectively in written and oral forms, work successfully in teams, and acquire leadership qualities. The course is highly experiential and students are exposed to several hands-on skill development assignments.




Junior standing. All students pursuing a Bachelor of Business Administration, Bachelor of Arts in Economics, or Bachelor of Science in Materials Management and Logistics from VCoBE, must apply for and be admitted to VCoBE before they are allowed to enroll in the Advanced Business Core and Major coursework for their degree.

Schedule Type


Grading Basis

Standard Letter (A-F)

Administrative Unit