The University of Texas Rio Grande Valley

MARK 3392 Event Marketing

This course provides an inside view to the world of marketing as it relates to different segments of the event industry. Students will learn strategies and best practices of a successful event marketing campaigns, from small conferences to large festivals. This course will lead students through the basic principles of what motivates the patrons to attend and support events. When possible, the course incorporates a hands-on project requiring students to work in team(s) to plan and carry out an event with local event producers.




Junior standing. All students pursuing a Bachelor of Business Administration, Bachelor of Arts in Economics, or Bachelor of Science in Materials Management and Logistics from VCoBE, must apply for and be admitted to VCoBE before they are allowed to enroll in the Advanced Business Core and Major coursework for their degree.

Schedule Type


Grading Basis

Standard Letter (A-F)

Administrative Unit