The University of Texas Rio Grande Valley

MARK 3393 Sports Marketing

This course is an introduction to the marketing aspects of sports businesses with particular attention paid to the various stakeholders within the sports industry. Students learn about the roles of fans, sponsors and media in marketing sport events. When possible, the course incorporates a hands-on project requiring students to work in team(s) to plan and carry out an event with/for a local sports team and other organizations.




Junior standing. All students pursuing a Bachelor of Business Administration, Bachelor of Arts in Economics, or Bachelor of Science in Materials Management and Logistics from VCoBE, must apply for and be admitted to VCoBE before they are allowed to enroll in the Advanced Business Core and Major coursework for their degree.

Schedule Type


Grading Basis

Standard Letter (A-F)

Administrative Unit