The University of Texas Rio Grande Valley

MARK 4360 Social Media and eMarketing

This course explains how strategic marketing communication has changed due to the rise of social media, and equips students with relevant knowledge and skills to develop marketing communication strategies that incorporate social media and cutting-edge consumer-to-consumer social interactions. The course will also cover related aspects of digital marketing, electronic commerce, and mobile marketing. For example, students will have the opportunity to evaluate existing websites and learn theories of improving the customer utility of websites.




Junior standing. All students pursuing a Bachelor of Business Administration, Bachelor of Arts in Economics, or Bachelor of Science in Materials Management and Logistics from VCoBE, must apply for and be admitted to VCoBE before they are allowed to enroll in the Advanced Business Core and Major coursework for their degree.

Schedule Type


Grading Basis

Standard Letter (A-F)

Administrative Unit