INFS 8388 Social Media Analytics
This course introduces students to tools and techniques used to analyze social media data, as well as applications of these methods in business research. Topics covered include analysis of individual, social, organizational and contextual networks using sophisticated network techniques and graph theories to identify connections and relationships among individuals and groups, and analysis of unstructured text data from social media such as Twitter, Facebook, blogs, and online communities using both qualitative and quantitative techniques.
Offered
As scheduled