MARK 8310 Marketing Strategy

The seminar will familiarize students with several recurring marketing research issues with major emphasis on the development of strategic thought in marketing for students to appreciate how research streams have developed over the years. Central topics include the scope of marketing strategy, the globalization of specific marketing strategies (starting with the 4P's) and the interface between marketing and other business functions.

Credits

3

Schedule Type

Seminar

Grading Basis

Standard Letter (A-F)

Administrative Unit

Marketing

Offered

As scheduled