COMM 4335 Creative and Media Strategies

This course will focus on the development of effective creative strategies based on solid research and clear objectives. Media planning, buying, and placing will also be covered.

Credits

3

Prerequisite

Minimum grade of C in [COMM 3350 and either COMM 3304 or COMM 3321] or consent of instructor.

Schedule Type

Lecture

Grading Basis

Standard Letter (A-F)

Administrative Unit

Communication

Offered

As scheduled