ARTS 4314 Advertising Design
Designers approach advertising from the perspective of the creative director and visual communication to build a cohesive message. Advertising combines psychology, cultural awareness, user awareness, and the ability to craft both verbal and visual messages that genuinely communicate. The media can range from print, digital, broadcast, guerilla advertising, social media, and augmented reality with virtual reality fast approaching the marketplace. Class activities range from creating briefs and establishing brands, case studies, and projects for print to digital media. Successful completion of the course will create a more in-depth portfolio while building marketable skills in creative industries.
Prerequisite
Grade of "C" or better in
ARTS 2331.
Offered
Fall, Spring, Summer