KINE 6318 Sports Marketing & Technology
This course presents an overview of the various techniques and strategies used in meeting the wants and needs of consumers in the sport industry as well as understanding how sport can be used to assist in the marketing of other companies and products. Areas to be addressed are the uniqueness of sport marketing in comparison with traditional marketing, an overview of the segments of the sport industry, the importance of market research and segmentation in identifying the right sport consumer, the use of data-based marketing in reaching the sport consumer, an overview of the marketing mix as individual units and the relationship between those units, and the development of sponsorship and endorsement packages.
There are no prerequisites for this course, but college level writing skill is expected of all enrolled students. Also, previous knowledge on computer programs such as MS Word, MS Office, Adobe and, Outlook will be crucial to navigate this course.
Offered
As scheduled