COMM 4310 Media Planning

This course covers the strategic selection of media use and placement of advertising messages in the media. Includes the study of media characteristics, market research, media strategies, media analysis, media-market measurements, and the development of media plans. Emphasis is on the analysis of major mass media strategies, tactics, and planning.

Credits

3

Prerequisite

COMM 3304 with minimum grade of "C".

Schedule Type

Lecture

Grading Basis

Standard Letter (A-F)

Administrative Unit

Department of Communication

Offered

As scheduled