This course covers the fundamentals of generative AI theory and applications, such as Large Language Models (LLMs), Generative Adversarial Networks (GANs), and Variational Autoencoders (VAEs), while emphasizing hands-on experience in deploying these models in real-world business scenarios. Students will gain expertise in using state-of-the-art frameworks and tools to generate text, images, and other media, while also learning how to fine-tune and optimize these models for specific business tasks such as content generation, personalization, automation, and creative augmentation.