The University of Texas Rio Grande Valley

COMM 4315 Persuasive Communication

Persuasive techniques and rhetorical principles as they apply to verbal and nonverbal communication where the goal is social influence. In-class speeches and projects stress practical application of persuasive strategies. Persuasive characteristics of contemporary culture, structure, and content of persuasive messages, source credibility, propaganda, ethics, and role of attitudes, belief systems, and values in persuasive communication.

Credits

3

Schedule Type

Lecture

Grading Basis

Standard Letter (A-F)

Administrative Unit

Communication

Offered

As scheduled