The University of Texas Rio Grande Valley

MARK 3321 Hispanic Marketing

This is an interdisciplinary review of economic, psychological, social, and cultural characteristics of Hispanic consumers and markets. Emphasis will be on processes of motivation, perception, and learning, as well as strategies appropriate in Hispanic markets.

Credits

3

Prerequisite

Junior standing. All students pursuing a Bachelor of Business Administration, Bachelor of Arts in Economics, or Bachelor of Science in Materials Management and Logistics from VCoBE, must apply for and be admitted to VCoBE before they are allowed to enroll in the Advanced Business Core and Major coursework for their degree.

Schedule Type

Lecture

Grading Basis

Standard Letter (A-F)

Administrative Unit

Marketing

Offered

Fall/Spring/Summer