The University of Texas Rio Grande Valley

MARK 4351 Business in Latin America

This course exposes socio-cultural and techno-legal characteristics of Latin America and identifies its commonalities and differences with regards to the rest of the world, especially North America. It delves into the ways in which marketing practices can be adapted for application in Latin American markets in order to optimize the effectiveness and efficiency of those practices.

Credits

3

Prerequisite

Junior standing. All students pursuing a Bachelor of Business Administration, Bachelor of Arts in Economics, or Bachelor of Science in Materials Management and Logistics from VCoBE, must apply for and be admitted to VCoBE before they are allowed to enroll in the Advanced Business Core and Major coursework for their degree.

Schedule Type

Lecture

Grading Basis

Standard Letter (A-F)

Administrative Unit

Marketing

Offered

Fall/Spring/Summer