MARK 4395 Fashion Design and Popular Culture

This course covers the productions, consumption and regulation of fashion industry, products, and services. It familiarizes students with fashion industry's links to popular national cultures, subcultures, advertising, and marketing. It details the process of fashion design (e.g., idea generation and screening, concept development and testing, business analysis, market testing, commercialization, and pricing.

Credits

3

Prerequisite

Junior standing. All students pursuing a Bachelor of Business Administration, Bachelor of Arts in Economics, or Bachelor of Science in Materials Management and Logistics from VCoBE, must apply for and be admitted to VCoBE before they are allowed to enroll in the Advanced Business Core and Major coursework for their degree.

Schedule Type

Lecture

Grading Basis

Standard Letter (A-F)

Administrative Unit

Marketing

Offered

Fall/Spring/Summer