Marketing (Branding and Communication), Bachelor of Business Administration
Marketers conduct marketing research where they study cultural, social, economic, and environmental factors that can have an effect on product or service development. If you are sociable, creative, and enjoy working with teams, you can expect to find job positions, such as marketing coordinators, retail store managers, marketing directors, advertising managers, and public relations, with this career.
Core Curriculum – 42 Hours
The Core Curriculum serves as a broad foundation for the undergraduate degree. All candidates for a bachelor’s degree must achieve core student learning outcomes, including communication, critical thinking, empirical and quantitative skills, teamwork, personal responsibility and social responsibility, by completing courses within each category or component area of the Core Curriculum as outlined below.
The University has approved specific courses that satisfy Core Curriculum Requirements. Approved courses can be found on the Core Curriculum Page. Students seeking the most efficient way to complete the core curriculum and major or minor requirements are advised to take approved courses that can fulfill both requirements. Although core curriculum courses can also be used to fulfill major or minor requirements, earned credits hours are only applied once. The courses listed below fulfill core curriculum and major requirements. Students who have completed a core curriculum category with courses other than those listed below will still be required to take the listed course(s) to meet major requirements.
020 Mathematics – 3 hours
| MATH 1324 | Mathematics for Business and Social Sciences | 3 |
Students who completed this category thru transfer course or who have changed their major to business will be allowed to apply MATH 1314 or MATH 1414 or MATH 2412 or MATH 2413 if it was passed with a ‘C’ or better
080 Social and Behavioral Sciences - 3 hours
Students who have taken another course in section 080 will still need to complete ECON 2301 with a ‘C' or better.
090 Integrative and Experiential Learning - 6 hours
Students who completed this category thru other coursework should consult with an advisor.
Major Requirements – 78 Hours
Required Courses - 45 hours
Business Foundation – 18 hours
Advanced Business Core – 18 hours
Marketing Foundation – 9 hours
Prescribed Electives - 12 hours
Management Information Systems – 3 hours
Choose one:
International Business - 3 hours
Choose one:
Ethics - 3 hours
Choose one:
| MARK 3330 | Business Ethics and Corporate Social Responsibility | 3 |
| MGMT 4304 | Business and Society | 3 |
Business Communication - 3 hours
Choose one:
| COMM 3313 | Business and Technical Communication | 3 |
| MARK 3320 | Personal Branding and Communication | 3 |
| MGMT 3335 | Communication Policy and Strategy | 3 |
Branding and Communication Concentration - 21 hours
Required:
Choose three:
Total Credit Hours: 42
Total Credit Hours: 120
Major Admissions Requirements
Admission requirements required for this program beyond university admission requirements.
- Student must complete all 18 hours of Business Foundation Courses, and a minimum of 33 credit hours in the Core Curriculum including ECON 2301, before applying to VCoBE.
- Grades of ‘C’ or better in all Business Foundation courses.
- Grade of ‘C’ or better in ECON 2301.
- A minimum 2.6 GPA in combined the combined Core Curriculum, Business Foundation Core, and in any of the following completed advanced courses: BLAW 3337, QUMT 3341, MARK 3300, and MGMT 3361. This GPA calculation will include transfer coursework.
- All students pursuing a Bachelor’s degree from VCoBE, must apply for and be admitted to VCoBE before they are allowed to enroll in the Advanced Major coursework for their degree.
Major Progression Requirements
Progression requirements required for this program.
Students must earn a grade of ‘C’ or better in all advanced (3xxx-4xxx) BBA, BA, and BS-applicable courses in order to earn program credit towards this major. Students must maintain a minimum 2.5 Institutional GPA in degree plan.
Major Graduation Requirements
Specific graduation requirements required for this program beyond university bachelor’s degree requirements.
- Grade of ‘C’ or better in ECON 2301.
- Grades of ‘C’ or better in all Business Foundation courses.
- Students must earn a grade of ‘C’ or better in all advanced (3xxx-4xxx) BBA, BA, and BS-applicable courses.
- A minimum 2.5 Institutional GPA in the combined Business Foundation; Advanced Business Core, Marketing Foundation, Prescribed Electives and Branding and Communication Concentration coursework being used to satisfy degree requirements.
- A minimum 2.5 Institutional GPA required for coursework being used to satisfy degree requirements.