MARK 8312 Marketing Theory

This seminar is about rethinking marketing and the theories and debates that have dominated its discourses. Meaning of theory, criteria for assessing the strengths and weaknesses of theories in marketing, their positive and negative contributions to society and humanity and the potentials and challenges to the futures of marketing will be explored.

Credits

3

Schedule Type

Seminar

Grading Basis

Standard Letter (A-F)

Administrative Unit

Marketing

Offered

As scheduled