MARK 8315 Services Marketing

This seminar is designed to develop an in-depth understanding and knowledge of services marketing and relevant theories, to improve skills in reading the academic literature in services for thorough understanding, interpretation, critical evaluation and relevancy to the discipline and to improve abilities to develop and implement services-related research.

Credits

3

Schedule Type

Seminar

Grading Basis

Standard Letter (A-F)

Administrative Unit

Marketing

Offered

As scheduled