MARK 3310 International Marketing
The development of the international marketing mix for the multinational organization, and an in-depth look at global versus domestic marketing management. Emphasis is placed on adapting marketing concepts and strategies to accommodate individual environmental differences in the development of international marketing plans.
Prerequisite
MARK 3300 All students pursuing a Bachelor of Business Administration, Bachelor of Arts in Economics, or Bachelor of Science in Materials Management and Logistics from VCoBE, must apply for and be admitted to VCoBE before they are allowed to enroll in the Advanced Business Core and Major coursework for their degree.
Offered
Fall/Spring/Summer