The University of Texas Rio Grande Valley

MARK 4394 Music Marketing

This course surveys music publishing, live entertainment, recording companies, production and A&R, and marketing, with an eye on both practical and theoretical issues. It will examine major organizational players and provides a general overview of the industry.

Credits

3

Prerequisite

Junior standing. All students pursuing a Bachelor of Business Administration, Bachelor of Arts in Economics, or Bachelor of Science in Materials Management and Logistics from VCoBE, must apply for and be admitted to VCoBE before they are allowed to enroll in the Advanced Business Core and Major coursework for their degree.

Schedule Type

Lecture

Grading Basis

Standard Letter (A-F)

Administrative Unit

Marketing

Offered

Fall/Spring/Summer