ENTR 3341 Entrepreneurial Marketing Fundamentals
This course covers the key marketing skills that are necessary for a successful business development and launch. Topics covered include, value proposition, minimum viable product, customer identification, segmenting and targeting and solution selling for fundraising and pitch presentation.
Prerequisite
Junior level standing or permission of instructor. All students pursuing a Bachelor of Business Administration and a Bachelor of Arts in Economics must apply for and be admitted to VCoBE before they are allowed to enroll in the Advanced Business Core and Major coursework for their degree. Prerequisites are waived for the students pursuing a minor in Arts and Entrepreneurship.