MARK 3350 Services Marketing
This course focuses on the marketing of services businesses highlighting the differences between them and marketing product businesses. The course looks at different categories of services businesses, i.e. retail, hospitality, and professional services to identify differences in the way consumers evaluate these enterprises and means of improving customer satisfaction.
Prerequisite
Junior standing. All students pursuing a Bachelor of Business Administration, Bachelor of Arts in Economics, or Bachelor of Science in Materials Management and Logistics from VCoBE, must apply for and be admitted to VCoBE before they are allowed to enroll in the Advanced Business Core and Major coursework for their degree.
Offered
Fall/Spring/Summer