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Marketing, Bachelor of Business Administration

Marketers conduct marketing research where they study cultural, social, economic, and environmental factors that can have an effect on product or service development. If you are sociable, creative, and enjoy working with teams, you can expect to find job positions, such as marketing coordinators, retail store managers, marketing directors, advertising managers, and public relations, with this career.

Note: For a PDF version of the degree requirements for this program go to the Undergraduate Programs page on the UTRGV website.

 

Core Curriculum Requirements – 42 Hours

Students must fulfill the Core Curriculum requirements. The courses listed below satisfy both degree requirements and Core Curriculum requirements.

Mathematics – 3 hours

MATH 1324Mathematics for Business and Social Sciences

3

Social and Behavioral Sciences – 3 hours

ECON 2301Principles of Macroeconomics

3

Integrative and Experiential Learning – 3 hours

QUMT 2398Decision Analytics

3

Major Requirements – 78 Hours (60 advanced)

The BBA in Management consists of a 48-hour Business Core and a 30-hour Marketing Core.

Business Core – 48 hours (30 advanced)

Business Foundation – 18 hours

ACCT 2301Introduction To Financial Accounting

3
ACCT 2302Introduction To Managerial Accounting

3
INFS 2300Data Modeling Management Tools

3
ECON 2302Principles of Microeconomics

3
MGMT 1301Introduction to Business

3
QUMT 2341Business Statistics I

3

Advanced Business Core – 30 hours (30 advanced)

BLAW 3337Business Law I

3
QUMT 3341Business Statistics II

3
FINA 3380Introduction to Finance

3
MARK 3300Principles of Marketing

3
MGMT 3361Principles of Management

3
MGMT 4389Strategic Management

3
Choose one (Management Information Systems):
INFS 3390Management Information Systems

3
ACCT 3326Accounting Information Systems

3
Choose one (International Business):
INFS 3380Global Information Technology

3
ACCT 3350International Accounting

3
ECON 3353International Trade

3
FINA 4381International Finance

3
INTB 3330International Business

3
MARK 3310International Marketing

3
MGMT 4311International Management

3
Choose one (Ethics):
ACCT 4350Ethics for Accountants

3
MGMT 4304Business and Society

3
MARK 3330Business Ethics and Corporate Social Responsibility

3
Choose one (Business Communications):
COMM 3313Business and Technical Communication

3
MGMT 3335Communication Policy and Strategy

3
MARK 3320Personal Branding and Communication

3

Marketing Core – 30 hours (30 advanced)

Marketing Foundation – 9 hours (9 advanced)

MARK 3340Consumer Behavior

3
MARK 4350Marketing Research

3
MARK 4399Marketing Strategy (Capstone)

3

Marketing Certificate – 21 hours (21 advanced)

Select one of the options below:

Multicultural and Global Certificate – 21 hours (21 advanced)
Required
MARK 3311Business and Culture

3
MARK 3321Hispanic Marketing

3
MARK 4331Multicultural Markets

3
MARK 4341Business in Asia

3
MARK 4351Business in Latin America

3
MARK 4361International Competitiveness

3
Choose one:
MARK 3350Services Marketing

3
MARK 3360Retailing

3
MARK 4360Social Media and eMarketing

3
MARK 4370Topics in Marketing

3
MARK 4380Marketing Internship

3
Design, Commercialization and Development Certificate – 21 hours (21 advanced)
Required
ENTR 3340New Venture Creation and Innovation

3
MARK 3375New Product Development

3
MARK 4385Integrated Marketing Communications

3
MARK 4395Fashion Design and Popular Culture

3
Choose three:
MARK 3350Services Marketing

3
MARK 3360Retailing

3
MARK 3365Product and Service Design

3
MARK 4360Social Media and eMarketing

3
MARK 4370Topics in Marketing

3
MARK 4380Marketing Internship

3
Entertainment Business Certificate – 21 hours (21 advanced)
Required
MARK 3392Event Marketing

3
MARK 3393Sports Marketing

3
MARK 4394Music Marketing

3
MARK 4395Fashion Design and Popular Culture

3
Choose three:
MARK 3350Services Marketing

3
MARK 3360Retailing

3
MARK 4360Social Media and eMarketing

3
MARK 4370Topics in Marketing

3
MARK 4380Marketing Internship

3
Branding and Communication Certificate – 21 hours (21 advanced)
Required
MARK 3382Branding

3
MARK 3383Pricing Strategy and Tactics

3
MARK 4384Professional Selling and Sales Management

3
MARK 4385Integrated Marketing Communications

3
Choose three:
MARK 3350Services Marketing

3
MARK 3360Retailing

3
MARK 4360Social Media and eMarketing

3
MARK 4370Topics in Marketing

3
MARK 4380Marketing Internship

3
No Certificate – 21 hours (21 advanced)

Choose 21 advanced hours from any of the certificates above.

Total Credit Hours: 60

Total Credit Hours: 120

Admission, Progression, And Graduation Requirements, if applicable:

Admission requirements

  1. Student must complete all 18 hours of Business Foundation Courses, and a minimum of 15 General Education credits including ECON 2301, before applying to VCoBE.
  2. Grades of ‘C’ or better in all Business Foundation courses.
  3. Grade of ‘C’ or better in ECON 2301.
  4. A minimum 2.6 GPA in combined General Education Core & Business Foundation completed coursework.
  5. All students pursuing a Bachelor of Business Administration, Bachelor of Arts in Economics, or Bachelor of Science in Materials Management and Logistics from VCoBE, must apply for and be admitted to the VCoBE before they are allowed to enroll in the Advanced Business Core and Major coursework for their degree.

Progression requirements

  1. Students must earn a grade of ‘C’ or better in all advanced (3xxx-4xxx) BBA-applicable courses in order to earn program credit towards this major.
  2. Students must maintain a minimum 2.5 GPA in degree plan.

Graduation requirements

Students must have:

  1. A minimum 2.5 GPA in combined Advanced Business Core & Marketing Core coursework.
  2. An overall minimum 2.5 GPA required in degree plan.