MARK 3382 Branding

This course covers three major tasks facing today's brand managers: (1) analyzing the market; (2) developing objectives and strategies for branding; (3) developing or improving the brand; and (4) making decisions about price, promotion, channels of distribution, and service. It takes a hands-on approach toward preparing students to assume the position of brand managers.

Credits

3

Prerequisite

Junior standing. All students pursuing a Bachelor of Business Administration, Bachelor of Arts in Economics, or Bachelor of Science in Materials Management and Logistics from VCoBE, must apply for and be admitted to VCoBE before they are allowed to enroll in the Advanced Business Core and Major coursework for their degree.

Schedule Type

Lecture

Grading Basis

Standard Letter (A-F)

Administrative Unit

Marketing

Offered

Fall/Spring/Summer