MARK 3383 Pricing Strategy and Tactics

This course is designed to provide students with an integrative framework for making pricing decisions. The purposes of the course are to help students learn to synthesize economic and marketing principles with accounting and financial information, and to analyze pricing options within market, legal, and corporate constraints.

Credits

3

Prerequisite

Junior standing. All students pursuing a Bachelor of Business Administration, Bachelor of Arts in Economics, or Bachelor of Science in Materials Management and Logistics from VCoBE, must apply for and be admitted to VCoBE before they are allowed to enroll in the Advanced Business Core and Major coursework for their degree.

Schedule Type

Lecture

Grading Basis

Standard Letter (A-F)

Administrative Unit

Marketing

Offered

Fall/Spring/Summer