Business Administration with a Specialization in Marketing (MBA) - Accelerated Online Program
Overview
The concentration in marketing is an MBA specialization to enhance further students’ critical and analytical skills obtained from their undergraduate programs. It provides rigorous training in various market research tools and techniques and applies them to solve existing and emerging problems. The specialization will help students develop a deep appreciation for and understanding of a wide range of marketing topics in the current environment of rapid advancement of technology and fast change in such areas as healthcare and new product development. We are particularly interested in developing skills that help us understand consumer preferences and introduce technologies that help us do so.
The Marketing Department is willing to work with students who have an undergraduate degree in an area other than business and who recognize that an MBA adds needed skills to any other undergraduate degree. Engineers, scientists, and liberal arts graduates may find that a Marketing specialization helps to round out their skill set.
This program is accelerated and is 100% online. A traditional version of the program is also available. Students are not allowed to alternate enrollment in accelerated and traditional program courses.
Admission Requirements
To be admitted to the graduate program in business administration, prospective candidates must first meet all requirements for graduate admission to UT Rio Grande Valley, as well as the other requirements listed below:
- Bachelor's degree from a regionally accredited institution in the United States or a recognized international equivalent with a minimum of 3.0 GPA in the last 60 semester hours or a minimum of 3.0 GPA in the UTRGV Pre-MBA Graduate Certificate with no C grade.
- Applicants with a GPA less than 3.00 will be considered on a case-by-case basis.
- Official transcripts from each institution attended (must be submitted directly to UTRGV).
- Respond to 5 short answer questions provided on application to demonstrate writing competency and communication skills
- GMAT Exam with a minimum score 400 or the GRE test with minimum scores of 146 Verbal and 146 Quantitative
A waiver of the GMAT requirement will be granted to applicants who show proof of one of the following:
- Another graduate degree (master’s or doctoral)
- An undergraduate GPA of 3.25 in upper-division courses in the last 60 semester credit hours.
- A waiver may be granted to those students who have more than four years of upper managerial experience in supervisory roles, control of budgets, and decision-making
Application for admission must be submitted prior to the published deadline. The application is available at www.utrgv.edu/gradapply.
Academic Standing
Three C Rule
A student who earns three C’s in the MBA Program will be placed on suspension and is ineligible to continue. The student may appeal the suspension to the MBA Committee.
"F" Rule
A student who receives a grade of F will be automatically dismissed from the MBA Program. The student may appeal the dismissal from the MBA Program to the MBA Committee
Program Requirements
Leveling Courses - 9 Hours
All students entering the MBA Program can comply with the Leveling Courses requirement by completing equivalent undergraduate coursework with a grade of B or higher. Students without the required background must complete the following courses as applicable:
Required Courses - 27 Hours
Marketing Electives - 9 Hours
Choose three from the following:
Total Credit Hours: 36