MARK 4366 Advanced Digital Marketing
This course will give students real-world experience in developing and executing a digital marketing campaign. Students will work in teams on live digital marketing projects with a professional organization while learning design strategies and analytical skills. Students will develop digital copy and content regularly throughout the semester to support a local community partner’s marketing needs. This includes but is not limited to, creating a strategic social media deployment cadence, calendar, and voice that is integrated with the brand’s integrated marketing strategy.
Prerequisite
Junior standing. All students pursuing a Bachelor of Business Administration and a Bachelor of Arts in Economics from VCoBE, must apply for and be admitted to VCoBE before they are allowed to enroll in the Advanced Business Core and Major coursework for their degree.
Offered
As Scheduled