MARK 4385 Integrated Marketing Communications
This course focuses on the development and management of an organization's integrated marketing communications to ensure that messages received by customers are consistent across time, media channel, and communication source with special attention to online (i.e., e-marketing campaigns or programs) and offline communications (e.g., print, mail order, public relations, industry relations, billboard, radio, and television).
Prerequisite
Junior standing. All students pursuing a Bachelor of Business Administration, Bachelor of Arts in Economics, or Bachelor of Science in Materials Management and Logistics from VCoBE, must apply for and be admitted to VCoBE before they are allowed to enroll in the Advanced Business Core and Major coursework for their degree.
Offered
Fall/Spring/Summer