MARK 4394 Music Marketing
This course surveys music publishing, live entertainment, recording companies, production and A&R, and marketing, with an eye on both practical and theoretical issues. It will examine major organizational players and provides a general overview of the industry.
Prerequisite
Junior standing. All students pursuing a Bachelor of Business Administration, Bachelor of Arts in Economics, or Bachelor of Science in Materials Management and Logistics from VCoBE, must apply for and be admitted to VCoBE before they are allowed to enroll in the Advanced Business Core and Major coursework for their degree.
Offered
Fall/Spring/Summer