KINE 3379 Sports Marketing and Technology

This course examines the intersection of marketing and technology in sport business management. In addition to defining the elements of marketing, the course examines the impact of technology on the marketing of sport, and the reciprocal influence of marketing upon technology. Further, it addresses ways in which current technological advances may be utilized to powerfully market sport businesses, athletic programs, and not-for-profit sport organizations, making it essential for sport business leaders. Finally, it examines how future changes in technology may continue to affect sport marketing, and the ways in which current sport business leaders may prepare to meet those changes.

Credits

3

Prerequisite

Junior or senior standing.

Schedule Type

Lecture

Grading Basis

Standard Letter (A-F)

Administrative Unit

Department of Health and Human Performance

Offered

As scheduled