MARK 6382 Branding
Crafting an effective branding strategy has become essential for gaining a competitive edge. This course is designed to equip students with the necessary skills for developing advanced branding strategies to position a strong, unique, and favorable place in consumers' minds. By integrating the marketing mix principles, brand elements, and branding strategies, students will learn how to cultivate robust brand equity. Through engaging in branding projects and assignments, and analyzing case studies, they will also gain insight into the complexities of brand management processes and the key factors influencing them. Special emphasis will be given to incorporating social and environmental responsibility into these strategies.
Offered
As scheduled