MARK 6391 Marketing Consulting I
This course is the first part of the MS Marketing program’s capstone experience. It focuses on real-world marketing projects for specific clients. Students form teams to create a student-led consulting agency, collaborating to support a business partner. Projects vary but typically involve marketing research, market segmentation, target marketing, and strategic initiatives for new products or services. Together with its sequel, this course enables students to apply their marketing knowledge and develop skills in analysis, project management, client relations, communication, decision-making, and leadership.
Prerequisite
Fifteen hours of graduate marketing coursework.
Offered
Summer