MARK 6383 AI-Powered Marketing
This course explores the world of artificial intelligence and unlocks its power to transform marketing strategy. The course combines theory and hands-on experience crafting personalized content with AI writing, targeting audiences with precision through segmentation, predicting customer behavior for smarter decisions, and optimizing campaigns with AI-powered analytics and automation. Ethical considerations and responsible AI implementation are woven throughout, ensuring mastery of this technology with confidence. Students will become equipped with a practical toolkit and the ability to leverage AI for a marketing career.
Offered
Fall