MARK 6392 Marketing Consulting II
This course is the second half of the capstone experience in the MS Marketing program. Students will continue to work in their student-led consulting agency teams, supporting a business partner. In MARK 6391, students will begin projects that typically involve marketing research, market segmentation, target marketing, and strategic initiatives for new products or services. In this course, students will complete the project, develop a set of recommendations, and present their findings to the client.
Offered
Summer