COMM 3363 Advertising Production

Application of strategic advertising principles to the creation of persuasive audiovisual messages for today’s digital media landscape. Students will develop concepts, write scripts, and produce commercials and short-form promotional content for a variety of platforms, including television, streaming, social media, and online video.

Credits

3

Prerequisite

Grade of "C" or better in COMM 1336 and COMM 2310.

Schedule Type

Lecture

Grading Basis

Standard Letter (A-F)

Administrative Unit

Department of Communication