The University of Texas Rio Grande Valley

Marketing (MS) - Accelerated Online Program

CIP Code

52 .1401 .00

Overview

The Master of Science in Marketing is a 30-hour fully online program designed to give students advanced analytical marketing skills and hands-on experience to launch a career in one of marketing’s many fast-growing fields. Graduates of the program will be equipped for roles in Digital and Social Media Marketing, Brand and Product Management, Marketing Research and Insight Development, Marketing Consulting, and Project Management. Full-time students have the opportunity to graduate in one year.

Admission Requirements

To be admitted to the graduate program, prospective candidates must first meet all requirements for graduate admission to UT Rio Grande Valley, as well as the other requirements listed below:

  1. Undergraduate GPA of at least 3.0 in the last 60 semester credit hours.
  2. Applicants with a GPA below 3.0 will be considered on a case-by-case basis.
  3. Official transcripts from each institution attended (must be submitted directly to UTRGV).
  4. A personal statement that addresses the following questions to demonstrate writing competency and communication skills: The Robert C. Vackar College of Business and Entrepreneurship, we place great importance on strong moral values, initiative, and professionalism. Describe one example of how you have demonstrated these qualities. What are your career aspirations? How will the MS Marketing degree help you achieve them? What aspects of your academic and professional background have prepared you to be successful in this program? What are your thoughts on how the field of marketing will evolve in the next 5-10 years?
  5. A current resume that lists your educational and professional experiences.
  6. One letter of recommendation.

Application for admission must be submitted before the published deadline. The application is available at www.utrgv.edu/gradapply.

Program Requirements

Required Courses - 30 Hours

MARK 6310Marketing Strategy

3

MARK 6320Consumer Behavior

3

MARK 6330Business Ethics

3

MARK 6340Market Research Methods

3

MARK 6370Digital Marketing

3

MARK 6382Branding

3

MARK 6383AI-Powered Marketing

3

MARK 6391Marketing Consulting I

3

MARK 6392Marketing Consulting II

3

INFS 6356Data Visualization

3

Total Credit Hours: 30